CardinalCommerce and eLayaway Team Up to Offer a Smart Solution for eCommerce Merchants and Savvy Consumers
Mentor, OH– April 08, 2008 ― CardinalCommerce Corporation, a leading provider of payment brands announced the addition of the eLayaway™ payment brand to their universal payment platform, Cardinal Centinel ®. eLayaway is an alternative non-credit based payment option specifically designed to increase both market penetration and conversion rates, as well as profit margins with zero transaction fees to all eCommerce merchants.
By leveraging the installation of Cardinal Centinel, merchants can enable eLayaway to their check out process quickly and easily. Over 30,000 current CardinalCommerce merchants will have access to the fast-growing base of registered eLayaway shoppers, as well as eLayaway’s robust marketing services. “The strategic partnership between eLayaway and CardinalCommerce is win-win for both companies,” said Matthew Ryncarz, President and Co-founder of eLayaway. “CardinalCommerce’s solid network of merchants and eCommerce solutions will allow those who have been asking for a non-credit based payment option to activate eLayaway seamlessly.”
With a “credit crunch” upon the retail markets, merchants who offer eLayaway can gain incremental sales from credit-conscience consumers. For millions of consumers eLayaway will open the eCommerce market, due to an epidemic of shoppers who have reached their credit card limits, have no access to credit cards, or are simply concerned about accruing debt. eLayaway is an online payment solution that lets shoppers pay over time for their purchases on a schedule that fits their lifestyle and budget with only a small 1.9% transaction fee. No credit checks or interest is incurred and customers who are 18-years of age and older need only an active checking account. With traditional layaway a service of the past, eLayaway enables merchants to provide a layaway payment option with none of the administration, inventory and cost of goods complications. The company can achieve this with a dynamically flexible platform backed by HSBC Bank.
“We are excited to have the eLayaway payment option as part of our Centinel platform,” said Matt McDowell, Vice President of Merchant Services, CardinalCommerce. “For consumers, eLayaway is the perfect package of convenience, buying power and security, all while remaining debt-free.”
Press Contact: Matt McDowell 877-352-8444×105 mmcdowell@CardinalCommerce.com CardinalCommerce Corporation | 6119 Heisley Road, Mentor, OH 44060 Tel: (877) 352.8444 | Fax: (440) 352.1646 | www.CardinalCommerce.com
McDowell added, “eLayaway’s zero transaction fees for all merchants who offer it on selected merchandise and services will not only be increasing their bottom- lines, but also converting sales with consumers who see value in using a non- credit based payment option in today’s economy and beyond.”
“We are very excited to be working with a company such as CardinalCommerce Corporation,” said Sergio Pinon, CEO and Co-founder of eLayaway. “Cardinal has really garnered respect in the eCommerce world as always offering cutting- edge solutions to their merchants, and eLayaway is a very unique tool that will enhance their payment brand services.” About CardinalCommerce
CardinalCommerce Corporation is the global leader in enabling authenticated payments, secure transactions and alternative payment brands for both eCommerce and mobile commerce. Cardinal Centinel® enables payment brands such as Verified by Visa, MasterCard® SecureCode®, PayPal™, eBillme™, Bill Me Later®, Google Checkout, MyECheck, NACHA® Secure Vault Payments (SVP), Ukash and more to a network of over 30,000 merchants and merchant service providers. Our mobile commerce platform, branded Cardinal MAX™, makes it easy for merchants to sell through mobile commerce by linking them directly with consumer mobile phones. Cardinal’s proprietary and easily deployable technology provides consumers, merchants, credit/debit card issuers, and processors the ability to conduct authenticated Internet, wireless and mobile transactions safely and securely. Headquartered in Cleveland, Ohio, with facilities in the United States, Europe and Africa, Cardinal services a worldwide customer base.
- Patent # US 7,051,002 B2
The CardinalCommerce logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=697
About eLayaway™
elayaway.com is similar to traditional layaway, allowing shoppers to buy a product online and pay for it in regular automatic installments with automatic clearing house (ACH) processing by HSBC and delivery upon full payment. Founded by Matt Ryncarz and Sergio Pinon in 2005, eLayaway.com is based in Tallahassee, FL with over 40 employees and staff. Executive biographies, press information, related links and articles are available at www.eLayaway.com. Link to step-by- step video: www.elayaway.com/purchasing-power ; Link to our Sample Calculator: www.elayaway.com/how_it_works/calculator
Press Contact: Matt McDowell 877-352-8444×105 mmcdowell@CardinalCommerce.com CardinalCommerce Corporation | 6119 Heisley Road, Mentor, OH 44060 Tel: (877) 352.8444 | Fax: (440) 352.1646 | www.CardinalCommerce.com
