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Marketing eLayaway

Dear eLayaway Merchant:

As a new merchant of eLayaway, you are an important part of our marketing team. As you begin to market eLayaway to your customers, you accept the responsibility of representing our brand. You do it in your words, your actions, and your accomplishments. You do it through the ways you portray your organization in your written and electronic communication. eLayaway is destined to help countless merchants and consumers throughout the nation and eventually, the world. It will empower them as they do their part to ensure the stability of an economy dependant on the constant sales of good and services. Together as the ambassadors of the eLayaway brand, we will play an important part in assuring its image maintains its integrity. To do this will require standards that reflect our branding goals and your commitment to assure those standards are enforced.

Creating an image is more than putting a logo on a brochure. How our publications are written and designed, what typefaces we use, which graphics we choose, etc. All of these contribute to the impression people will have when they are exposed to our marketing and corporate communications. In all cases, every piece of communication you use to promote our service be it an email, letter, newsletter, ad or website represents eLayaway. No matter how small the audience or how specialized the message, it is imperative that we maintain a consistent brand identity.

When it comes to marketing eLayaway or including our brand in any of your collateral or advertisements, we ask that you think about the impression it will make. Does it follow eLayaway's ID Style Guidelines? This guide is designed to help you with these issues. We want you to get the most out of your marketing and have prepared a document that, when followed, will help you take advantage of our brand's popularity as it grows. Together we can build a brand with the power to command the largest and most qualified audiences with the least amount of effort. It is only with the combined efforts of our marketing cooperative that we will reach that goal.

Let's work together to make sure that the right message is communicated in everything we do!

Check out the tips and graphics section for marketing resources.